Clearly define the objective and subject of the conference

When organising a conference, the first step obviously involves defining its objective. Do you want to inform, train, inspire or unite people, or do you want to launch a new activity? The conference's objective will then guide the choice of format and speakers, the target audience and the communication strategy.

The conference needs to meet the audience's expectations and be relevant to your field of activity.
Several key points therefore need to be taken into account:

• the conference format
• the agenda

• the time slots for the speakers

• the number of guests

• the communication strategy, including distribution on social networks

It is crucial to ask yourself the right questions beforehand in order to structure your project effectively and know exactly where you want it to go.

Recommendation: a successful conference needs to have a clear objective, which is shared by everyone involved from the outset.

Preparing a conference: the planning phase

There are several key pillars involved in preparing a successful, well-organised conference:

• fix the date and draw up an hour-by-hour schedule

• establish the budget and anticipate every expense

• set up the project team

• decide on the content and the formats for presentations and lectures

• establish the agenda

• take into account participants' travel times and availability

This phase enables you to properly structure the organisation and avoid any unforeseen events on the big day.

You can also send a satisfaction questionnaire after the event to assess the actual impact the conference had on the audience and potentially improve certain aspects for your future conferences.

Finding the right venue for a conference in Lyon

Obviously, finding the right venue is a key factor for the success of your conference. Lyon events helps companies choose the most appropriate venues and spaces for the particular type of event(s) they are organising.

Our venues can:

• host a wide variety of conference format
• adapt their spaces and services to the number of people expected

• provide specific spaces (auditoriums/lecture halls) for public speaking/lectures

• ensure participants are received and welcomed in optimum conditions

The choice of venue is therefore extremely important; whatever the case, it must be easy to get to, while being suited to the company's field of activity and reflecting its brand image.

It is also important to take sustainable development issues into account, notably by choosing a venue and service providers with responsible CSR policies in terms of waste management and resource consumption (paper, plastics, energy etc.).

Discover the advantages of our venues for organising your conference in Lyon

Lyon events provides you with a selection of high-quality, professional, modular venues in which to organise conferences that are totally tailored to your needs.

Our teams will help you set up your project from A to Z, from booking the events spaces to the on-site coordination. Our Sales Department is at your service to provide further details and information on request.

Do not hesitate to contact us if you have any questions or would like to receive a tailor-made proposal.

You now have all the keys you need to organise a successful conference in Lyon. From clearly defining the objective to communicating on social networks, every step is important to ensure your event has the maximum impact.

Organising a conference requires a thorough methodology, effective time management and coordination, whether in the corporate sector or on behalf of public or private organisations.

By taking every parameter into account, you will ensure a high-quality experience for your guests.